WELLNOW Design: The creative direction of Criswell Lappin

Criswell Lappin is a freelance creative director with vast experience in multiple areas of design. At the innovation consultancy Fahrenheit 212 www.fahrenheit-212.com he developed, designed and branded new product ideas for companies like Samsung, Lowes, Charles Schwab, Nestle and Outback Steakhouse. He was the creative director at Metropolis magazine www.metropolismag.com for over a decade where he won multiple awards from SPD, AIGA, Print Magazine and the Art Director's Club. Criswell is excellent at developing new conceptual design ideas and leading multidisciplinary teams. He also makes people laugh. A lot. Seriously.

Criswell Lappin is a principal at WellNow Design in Brooklyn, New York and is on the board of directors for the Society of Publication Designers.